Medical affairs teams should engage opinion leaders to shape products and help them reach a target market. This engagement constitutes developing relationships with clinicians and…
Shiraz Austin, MD, and Co-Founder of Augnito, a cloud-based voice AI technology, discusses why speech recognition is vital for radiology today The scope of radiological…
Pharma’s role in healthcare is changing amid the rise in more-targeted treatments and a shift in emphasis to preventative medical interventions. Gérard Klop of Vintura…
The NHS was working to develop a new model of outpatient care before Covid-19, but the backlog of elective care that has built up during…
Health and fitness apps have been gaining popularity for some years and the arrival of Covid-19 only accelerated this trend. While gym memberships became redundant,…
Shortly after the first Covid-19 cases were identified in the UK, many outpatient clinics were temporarily closed or scaled back to help stop the spread…
It’s not easy for an app to stay competitive considering the number of options in the App Stores. It’s even harder to dominate a category,…
Health and social care secretary Sajid Javid has announced a new target to complete the digitisation of the acute sector. The Highland Marketing advisory board…
During the past two years, healthcare organisations (HCOs) have been battling an invisible adversary that has stretched clinicians to their limits. At the same time…
NHS hospital pharmacy services are constantly preparing medicines for treatments, such as IV transmitted antibiotics and chemotherapy. These drugs – often supplied in ready-to-administer (RtA),…
