Telemedicine Driving Smarter Healthcare Solutions in Wound Care
Shortly after the first Covid-19 cases were identified in the UK, many outpatient clinics were temporarily closed or scaled back to help stop the spread…
Opinion
5 Steps your Brand should take to Increase App Store Visibility
It’s not easy for an app to stay competitive considering the number of options in the App Stores. It’s even harder to dominate a category,…
Trusts to HIMSS5 by December 2023: Will they make it this time?
Health and social care secretary Sajid Javid has announced a new target to complete the digitisation of the acute sector. The Highland Marketing advisory board…
Time to Stop the Bleeding: Why Healthcare Boards must Engage Further and Deeper with Cyber Risk
During the past two years, healthcare organisations (HCOs) have been battling an invisible adversary that has stretched clinicians to their limits. At the same time…
Paperless Pharmacies can Deliver Life-saving Benefits to the Healthcare Sector
NHS hospital pharmacy services are constantly preparing medicines for treatments, such as IV transmitted antibiotics and chemotherapy. These drugs – often supplied in ready-to-administer (RtA),…
Why Doctor Rostering is in Desperate Need of Digital Transformation
It’s no secret that our healthcare system is under massive strain. Before the pandemic, problems caused by staff shortages, patient waiting lists, and a desire…
Digital Opinion Leaders (DOLs): Who are they and how can Pharma Engage Them?
With our growing dependence on social media over the past decade, Digital Opinion Leaders–or “DOLs” for short–are becoming an increasingly important stakeholder group for Pharma…
How to Improve Virtual Healthcare Experience
Technology is quickly becoming a major part of many industries and businesses, and this is especially true in healthcare. The use of telehealth is increasing,…
Privacy Worries Getting in the Way of HealthTech Growth? There is Another Way
Nigel Jones, ex Head of Legal at Google EMEA and co-founder of the award-winning Privacy Compliance Hub, shows how HealthTech startups that understand the importance…
The Emotional Odyssey of a Rare Disease Diagnosis: Digging Deeper, To Do Better
Approximately 6% of the population is affected by a rare disease diagnosis, meaning that collectively it is not so rare at all. While the 7,000…