Is your Marketing Effective for an NHS CIO or CNIO?
How can you make sure you get the right message across to an NHS chief information officer, or chief nursing information officer? Replay this webinar…
Thought-Leadership
Democratising Access to Clinical Trials Across the EU
Winston Churchill once famously said; “Healthy citizens are the greatest asset any country can have.” The importance of a healthy population is why we see…
Countering the Rise of Email Threats Against Healthcare
The healthcare industry has always been an attractive target for cybercriminals – a treasure trove of sensitive information that can be exploited for financial gain….
Is Wearable Tech in Health Insurance a Good Idea?
From fitness trackers to smartwatches, these technologies can capture a range of health metrics that paint a detailed picture of an individual’s health and lifestyle….
Hard Labour
Labour The Highland Marketing advisory board met to discuss Labour’s first 100 days in office, the Darzi review, the Budget, and prospects for technology in…
Why Healthcare Leaders need to make Effective Document Management a Priority
With much of the NHS still stuck in the analogue age, outdated systems and siloed patient data are causing headaches for healthcare professionals and patients…
Modernising UK Healthcare Infrastructure with Technology-driven Solutions
The UK healthcare sector stands at a critical juncture, marked by an ageing population, declining birth rates, and growing waiting lists that are placing unprecedented pressure on the NHS….
Change to NHS Payment Mechanisms: Accurately Coded Data will be Needed to Deliver Them
Lord Darzi’s report on the state of the NHS was concerned about productivity and suggested the re-introduction of payment for activity could improve it. While…
Transferable Intellectual Property: How Foundational IP in Telemedicine for Diabetes Treatment is Shaping Care for Other Conditions
In recent years, there has been significant innovation aimed at improving diabetes management and care. Telemedicine, in particular, has been instrumental in reshaping the management…
A Holistic Approach to Healthcare Integration
When the Department of Health and Social Care and the NHS first set out plans for an integrated care model in 2013, they claimed, “For health, care,…