Straight Teeth Direct™, the technology platform that enables professional cosmetic teeth straightening at home, has been accepted into London based startup accelerator Founders Factory, as part of its artificial intelligence (AI) cohort.
Founded by experienced dentist Dr Aalok Y Shukla (CEO) and his wife Lucie Marchelot Shukla (MD), Straight Teeth Direct™ is using sophisticated technology to make teeth straightening available without the need for monthly appointments or the traditional hefty cost attached to it.
By connecting users with online orthodontists through their app they are able to reduce costs by up to 70% while using innovative high quality aligners and industry leading guarantees.
Founders Factory, awarded Hottest Startup Accelerator’ at this month’s Europa Awards, is building a bespoke six-month programme of acceleration support for Straight Teeth Direct™ across a range of functions including AI, user experience, business development and growth, as the company looks to further strengthen its presence in the UK and Europe.
Dr Aalok Y Shukla, Co-Founder and CEO, Straight Teeth Direct™, said,“We are delighted to be joining Founders Factory, who will help accelerate our global growth. The team here has extensive experience building and scaling category defining businesses – and we share the view that technology, especially artificial intelligence, has the ability to democratise health care and enable globally scalable solutions to once unaffordable dental treatments.”
Louis Warner, COO, Founders Factory, said, “We are excited to be working with Aalok and Lucie, who have built an impressive online direct-to-consumer teeth straightening company. Straight Teeth Direct provides all the quality and care of the dental surgery, without ever having to make that dreaded dentist visit. Using technology, customers can now get their teeth straightened, in the comfort of their own homes, at unbeatable prices. We are delighted to be helping on their adventure.”
With the help of orthodontists in five countries, Straight Teeth Direct™ has used 3D printing technology to deliver custom aligners to the door of users in over 35 countries.
