Highland Marketing Announced as Official Communications Partner for HETT 2025
Health tech communications experts join forces with HETT to champion progress and innovation Highland Marketing has been named, for the second year running, the official…
Digital Health
Combating the Rise of Telehealth Scams
Remote health care has offered more access and convenience to patients and doctors, but it has also opened more opportunities for fraud. Telehealth scams exploit…
Understanding the Complexity of Health Tech
How a health tech taxonomy could unlock a more efficient and effective process for innovation within the NHS. As health technology (health tech) and the…
Northern Ireland Completes Nationwide Roll-out of Clinisys WinPath
Go-lives at Western and Southern health and social care trusts mean every pathology service is using the same laboratory information management system; improving efficiency and…
The NHS Efficiency Dilemma: Is AI Really the Solution?
Despite the Government’s commitment to ‘bring the NHS into the digital age’ in its AI Opportunities Action Plan healthcare organisations still rely on legacy systems…
New Report Offers Effective Comms Strategies for Accelerating Remote Patient Monitoring Company Growth
The remote patient monitoring (RPM) market has undergone significant changes in recent years. Demand for digital health services surged after the COVID-19 pandemic and the…
Gen Z Is Turning to Social Media, Not Doctors, for Health Advice
One of the biggest shifts in the health care landscape has been how younger generations seek and engage with medical advice. Today, social media is…
The AI-Powered Revolution in Precision Medicine
Precision medicine is transforming healthcare by replacing the traditional one-size-fits-all approach with personalised care. By integrating a patient’s genetic profile, lifestyle factors, and environmental exposures,…
NHS, Councils, and Housing could Share Risk Insights to Cut Hospital Demand through C2-Ai and Netcall Partnership
A new technology partnership formally announced today, could help NHS, local government, and housing organisations collaborate to create an unprecedented understanding of the risks and…
Three Ways NHS Patient Engagement could get a Big Tech Boost
NHS Hospitals have been using technology to stimulate patient engagement in new ways. Innovative approaches to engaging and informing patients could soon rapidly scale. Dean…