The TikTok Health Revolution: Is Your Brand Speaking To Gen Z?
A recent study found a third of Gen Z use TikTok as their main source for health information. This is hardly surprising considering the platform has…
Digital Health
Highland Marketing becomes communications partner for HETT 2024
Leading health tech PR and marketing agency will provide media and content services for the conference, exhibition, and networking event, as it expands to become…
The Transformative Power of AI in Healthcare: Enhancing Efficiency, Combating Burnout, and Improving Diagnostics
Artificial intelligence (AI) is a powerful catalyst for innovation in various industries, and the health industry is no exception. For organisations that seek to lead…
The Business Case for Connected Health
Connected health – the convergence of healthcare and technological innovation – is revolutionising the way in which patient care is delivered. In recent years, we…
Reducing Misdiagnosis with Right Imaging, Right Place, Right Time
As resource pressures continue in Emergency Departments across the country, patients with relatively minor injuries are increasingly redirected to Minor Injuries Units or triaged by…
We Need to Act Now to Change Outcomes for Children with Myopia
Myopia, also known as short-sightedness, is a global public health concern. Why is this the case? Because it is the leading cause of vision impairment…
Teamwork gets to the Heart of Stroke Data Capture with CaptureStroke
The stroke data team at Norfolk and Norwich University Hospital reveal their ambition and drive to spread the benefits of CaptureStroke across the whole unit,…
Priory Signs a New Five-year Agreement with Ashtons
The UK’s largest independent provider of mental health services will benefit from medicines supply and pharmacy services alongside further development of the newly implemented e-Works…
How AI Chatbots Are Breaking Down Barriers to Mental Health Treatment
Indeed, the birth of Artificial Intelligence (AI) has brought about several paradigm shifts. Some of these are very evident within the engineering, medical, and most…
8 Best Practices for Encrypting Patient Data in mHealth Apps
In today’s digital age, patient data is an invaluable commodity to threat actors — the steadily rising number of cyberattacks and data breaches targeting the…