Future Proof – Gen Z’s Want Smarter Healthcare Solutions
The NHS is in crisis and struggling to deliver the level of service UK citizens expect and need. As pressure on the national healthcare infrastructure…
Digital Health
How AI can Combat Medical Bias in the Health Tech Industry
Artificial Intelligence (AI) is a complex and diverse field, yet with continued diversification and innovation, it is starting to simplify healthcare. Providing technological solutions to…
Why Joined-up Digital Solutions are Vital for Supporting Young People’s Mental Health
Following the Digital Showcase 2023: Tech solutions for Children and Young People’s Mental Health Services partnership event, facilitated by Mayden, Fiona Dawson, gives her view…
Digitising Hospitals to become Hubs of Innovation
As an industry that has historically been slow to innovate, the pandemic has dramatically accelerated technology adoption across the healthcare sector. IoT and wearables, AI…
Needleless Injection Technology and Telemedicine Target Pain Points of Chronic Illness Management
Drug delivery has come a long way in the past few decades, with technological advancements, especially in mobile health, enabling new ways to deliver and…
Why are Healthcare Providers Increasingly Adopting a Digital Health Platform Approach?
One thing the pandemic taught us is that accelerated digital transformation in healthcare is possible. Those organisations that were able to respond quickly to the…
Pharma’s Missed Opportunity: Innovations we must Embrace to stay Competitive
The pharmaceutical manufacturing and life sciences industry is in a state of significant disruption, and subsequent transformation. The fallout from COVID, combined with supply chain…
How Pharma Companies can Accelerate Customer Engagement Post-pandemic
Throughout the 2020s, pharmaceutical companies have been thrust under the spotlight like never before. Fortunately, they’ve largely responded exceptionally, delivering life-saving vaccine treatments at record…
What Should be Top of Mind for the New NHS CIO?
The NHS is looking for a new chief information officer (CIO), and the Highland Marketing advisory board has been considering what should be on his…
How to Foster a Culture of Innovation in the NHS
At present, the NHS is facing challenges with its demand and capacity, workforce and staffing, as well as pressures in the provision of social care….