The remote patient monitoring (RPM) market has undergone significant changes in recent years. Demand for digital health services surged after the COVID-19 pandemic and the market boomed, and more and more healthcare providers turned to RPM to reduce hospital visits and manage care remotely.
However, competition is becoming fierce and with today’s saturated market, it is becoming more challenging for companies to raise funds to stay in the game. Slowing investments, coupled with fragmented UK and European markets, mean that scaling fast is a must to be successful in this industry. How can companies readjust their growth strategy to succeed in the long run?
SAY Communications, a leading healthcare and technology PR & marketing agency, has launched a new report titled ‘Race to scale: Marketing and PR strategies to accelerate growth of remote patient monitoring companies’ which offers insights on how to navigate the increasingly competitive landscape and thrive in the digital health sector.
Stefi Rucci, MD at SAY Communications said: “Remote patient monitoring companies are no longer in a sprint, they’re in a marathon with hurdles. We’ve created this report to help companies build momentum, overcome market challenges and scale with confidence through strategic communications.”
Comms strategies have become essential for remote patient monitoring providers
With investment in the sector falling from a 2021 high of $57.2 billion to just $10 billion in 2024, the report argues that marketing and PR are no longer optional—they are essential growth levers.
The digital health boom may have peaked, but the race is far from over. SAY’s guide provides actionable insights and strategies to help companies succeed in the digital health sector. It includes:
- Trends that are shaping the market
- Growth strategies used by industry leaders
- Case studies of successful marketing campaigns
The report analyses the high impact moves that are helping leading RPM companies scale faster such as mergers and acquisitions, international expansion, and strategic partnerships, and the role of PR and marketing in each of these successful strategies. It includes real-world examples from companies like Huma, Current Health, and Definition Health, showcasing how targeted communications strategies have driven visibility, credibility, and commercial success.
The report also explores the critical role of brand storytelling, thought leadership, and data-driven messaging in building trust with investors, healthcare providers, and patients.
For companies looking at mergers and acquisitions to accelerate their growth, SAY recommends building a compelling brand story as a priority. The agency considers the ingredients of a successful PR programme, including thought leadership, internal communications, and a crisis playbook.
For companies expanding into new geographical, technological or therapeutic territories, refreshing their brand and sharpening messages tailored to each audience will be key, SAY says. Gathering insights from experts in these new territories, supported by the outsider perspective of an external comms agency, will help when building these messages.
For companies looking to forge new partnerships to help them expand their Remote Patient Monitoring business, agencies like SAY can support with crafting partnership comms’ messaging and outreach materials. The report looks at R&D company Camcon Medical who needed to kick start conversations with decision makers at chemical and medical device companies in order to identify potential partners to commercialise its innovative valve technology, which has the potential to revolutionise oxygen delivery in medical devices. SAY worked with the company’s business development team to clearly define the buying personas and the key issues that would prompt them to partner with an external company to upgrade their devices. The agency developed content marketing materials to address these topics and designed a global yet targeted Account Based Marketing (ABM) campaign, by identifying 50 companies to be approached. SAY leveraged LinkedIn ABM tools for laser-focused targeting that delivered high quality of leads.
Federico Marchisio, Associate Director, Digital at SAY Communications said: “In today’s digital health landscape, growth isn’t just about having the best and latest technology – it’s about engaging the right audience at the right time. This report is designed to help RPM companies do exactly that, with bold strategies and clever communications.”
The ‘Race to Scale’ report by SAY Communications is available to download here.
