Can AI Help Prevent the Next Pandemic?
The COVID-19 pandemic was a landmark moment in global health care. In many ways, it revealed how ill-prepared the world’s medical systems were to deal…
Artificial Intelligence
Preparing for the Unfathomable: Staying ahead of AI
Generative AI is just one strand of artificial intelligence which is progressing at enormous speed, already pushing the boundaries of deep research, with profound implications…
Transformative technology trends in biotech for 2026: The Digital and AI Revolution
The biotech industry is undergoing a profound digital transformation, with artificial intelligence (AI), cloud computing, and real-time analytics reshaping drug discovery, personalised medicine, and healthcare…
Advancements in MRI Measurements for Tissue Iron
Despite technological advancements, the widespread availability of MRI technology to assess iron levels has been limited by the technical complexity and expertise required. High-quality image…
AI in Healthcare – How does the NHS get from Hype to Reality, Safely and Effectively
The Highland Marketing advisory board met to consider the government’s enthusiasm for AI in the NHS. To date, healthcare has mostly experimented with decision support…
How AI Can Alleviate Administrative Burden on Social Workers
Social workers are integral to the fabric of our society. As trained professionals who can help a wide variety of people through difficult situations, they…
Reinforcing Non-discrimination Protections in Healthcare: A New Era of Accessibility
The Department of Health and Human Services (HHS) recently issued a final rule under Section 1557 of the Affordable Care Act (ACA), marking a significant…
Six Trends Shaping Patient-centric Pharmaceutical Logistics in 2025
Delphine Perridy, Chief Commercial Officer at Envirotainer explores six essential predictions shaping pharmaceutical logistics and cold chain for the year ahead. The pharmaceutical cold chain…
Building Confidence in AI Telephony Tools for Primary Care
The latest figures show that general practice delivered a record 38.6m appointments in October 2024 (or more than 40m if you include COVID-19 jabs), that’s…
Innovation in Digital Health: Why is it so Important to Act Responsibly?
The Labour Government’s vision for growth is aligned to the success of one of the fastest growing ecosystems in the UK: technology. But what does…