Med Tech and Health Tech: Strategies and Opportunities
The Department of Health and Social Care has just published a strategy for medical technology. The Highland Marketing advisory board asked what chief information officers…
HealthTech
How to Build Trust and Credibility for your HealthTech Tool as a Market Challenger in the NHS
The UK healthtech market is alive and buzzing, with exciting new tools emerging to offer digital solutions for a whole range of needs, from digital therapeutics to wearables and…
Health Brand Storytelling: Igniting Connection and Trust with Your Audience
In an increasingly competitive healthcare landscape, forging connections and trust among your audience is paramount. A powerful way of doing this for health brands is…
Building a Symbiotic Relationship between Clinicians and AI
I have attended the UKIO Conference for a number of years, but this year certainly feels different: 2023 feels like an inflection point for the…
Enhancing Standard of Care in Wound with Innovative Medical Technology
Around 3.8 million people in the UK alone suffer from wounds according to research from 2017-18. [1] Following the lockdowns and closure of healthcare services…
Brand is the Most Important Tool in Helping AI and Personalisation Excel in Healthcare
In the post-cookie, AI-driven future of personalisation, what’s the model going to look like in the health sector? The public already doesn’t like their data…
Is There Space for Generative AI in Radiology?
Artificial intelligence and computer technology have become indispensable in health care and medicine. Doctors and care providers use advanced digital tools once thought possible only…
Collaborate, Co-fund, Re-use – The Future of Health Tech
Commitments for the adoption of open-source technology are available in many articles of government and NHS policy. But how can we spread the word on…
The Case for Compassionate Analytics: 4 Steps for Using Data to Humanize the Delivery of Care
Data analytics has improved the quality of American healthcare by arming providers with the tools and information they need to be more proactive and targeted…
Future Proof – Gen Z’s Want Smarter Healthcare Solutions
The NHS is in crisis and struggling to deliver the level of service UK citizens expect and need. As pressure on the national healthcare infrastructure…