Gen Z Won’t Pick Up the Phone: How Healthcare Providers Need to Shift Their Communications
A striking number of Gen Z don’t want to talk to their doctors on the phone, confirms Smart Communication’s recent Benchmark Report, with over half…
Healthcare Communications
How Modern Integrated Communications will Help Bridge the Healthcare Service Resource Gap
In September 2023, the waiting list for hospital treatment approached a record breaking 7.8 million and the 18-week treatment target has not been met since…
How the NHS can Reach New Audiences by Capitalising on the Rise of TikTok
According to Holly Felstead, the social media manager at Berkshire Healthcare NHS Foundation Trust, the organisation has been able to reach new audiences of all…
TLC, not A&E: Reducing Emergency Situations through Proactive Communications
It’s clear to see that the healthcare sector is under strain. The waiting list for routine treatments in the UK is currently at 7.33 million, whilst those…
Communication is Key to Fighting Health Service ‘Tripledemic’
The NHS is under extreme pressure this winter, with warnings of an incoming ‘tripledemic’ of COVID-19, flu and overwhelmed urgent care services. This is threatening to inundate…
‘Our Plan for Patients’ is also a Plan for GPs
Paul Bensley, the managing director of X-on, argues that political turmoil should not distract from a policy paper that makes important commitments on the use…
In Depth – Prioritising Patient Communication is Essential to Backlog Management
There is no simple solution to solving the huge patient backlogs facing NHS trusts across the country and any strategies will need to take into…
“Crisis, what crisis? When things go wrong, good communications can get you back on track.”
When things go wrong, keeping quiet isn’t an option. What you say, and how you say it, are the key to safeguarding your reputation. Here,…
Safeguarding and Clinical Coaching: 10 Recommendations for Success
There were an estimated 498,260 concerns of abuse raised during 2020-21, an increase of 5% on the previous year. That’s almost an additional 25,000 matters…
How Modern Communications can Improve Connected Patient Care Across an Integrated Care System
The NHS Long Term Plan aims for all parts of England to be served by an integrated care system (ICS). Integrated care aims to provide…