Heavily regulated industries in the United States such as healthcare, public sector, financial services, and manufacturing rely on eFax® to turn fragmented, unstructured information into secure, AI-enabled workflows. What began as online fax has evolved over the past 30 years into a secure data exchange platform that teams use to stay compliant and increase productivity in the most high-stakes environments.
We spoke with Stacy Pur, who is Senior Vice President of Product at eFax® by Consensus Cloud Solutions and a registered nurse. She shared how they are changing what fax means in healthcare, why her background as a nurse is critical to shaping those changes and the work still needed to reach underserved populations.
How are you helping redefine what ‘fax’ means in healthcare?
I’m currently experiencing one of the biggest and best corporate changes of my career. Our recent go-to-market portfolio re-brand from Consensus Cloud Solutions to eFax® has put a renewed focus on innovating our flagship technology, cloud fax, and allowed us to intentionally rethink how our solutions are developed, experienced and delivered. We are actively changing the narrative around fax by moving it far beyond its traditional definition and pioneering a future where fax is no longer just a final delivery method, but the starting point for digital transformation. By reexamining everything we offer, we are making rapid changes across the board, including re-evaluating how we deliver a more delightful experience of higher value, how we work faster to meet client needs, and better integrate today’s intelligence options to deliver complete end-to-end solutions that improve the lives of clinicians, patients and our loyal customers. It’s a big change from legacy tech approaches, which were to build a massive product and push it all at once, then debug within a huge, complex system. The refreshed brand and approach has truly fostered an accelerated culture of innovation, and allowed our teams to work more collaboratively to deliver solutions faster.
What excites you most about AI, and how is it already impacting your team?
The most fulfilling part of my job is witnessing the tangible evolution of both our product and our people. There is a unique spark when a customer sees a solution we co-created in a whiteboarding session come to life. It validates that we aren’t just building for them, but with them. Internally, I’m deeply energized by navigating this new frontier of AI. My focus isn’t on automation for efficiency’s sake, but on human augmentation. Seeing my team bridge the gap between traditional skillsets and AI-driven workflows—and watching their personal career trajectories accelerate as a result—is incredibly rewarding. I don’t just want to build great software; I want to build the leaders who will define the next era of tech.
How do you balance ambitious product ideas with what your users need?
The biggest misconception is that my role is about having the final ‘say’ on features. In reality, it’s about managing the tension between unlimited ambition and finite resources. People often see the ‘No,’ but they don’t see the ‘Why.’ My job isn’t to be a gatekeeper; it’s to ensure that every ounce of our engineering and design energy is a high-yield investment. It’s not just about what’s flashy; it’s about what’s sustainable for the business and transformative for the user.
How has your clinical background as a registered nurse influenced your approach to healthcare technology?
I am the SVP of Product for eFax® by Consensus Cloud Solutions, a company that develops and delivers technology aimed at improving communication and data sharing between stakeholders such as doctors, health plans and hospitals, financial services and other organizations desiring highly secure, intelligent information exchange. Within my role, I help set the product innovation roadmap and lead a team of product and product marketing experts, who are helping organizations send and receive documents and securely share records. I use my background as a registered nurse to ensure our products align with the clinical workflows healthcare professionals work with every day.
Which emerging healthcare innovations outside of your immediate field do you believe could have the greatest long-term impact on patients?
Thinking across all of healthcare, not just tech, I’m most optimistic about the convergence of precision immunology. We are moving away from ‘blunt instrument’ medicine toward incredibly targeted, less toxic therapies, essentially teaching the body to heal itself with surgical precision. What makes this truly thrilling is how it’s being amplified by adjacent technologies like 3D bio-printing. The prospect of moving from a chronic organ shortage to on-demand, biocompatible solutions is incredibly exciting technology that will save so many lives and give so much hope.
Where do you think healthcare technology is still falling short for vulnerable or underserved communities?
Unfortunately, I don’t think we’ve found the most effective ways to reach underserved populations yet. There is a lot of focus right now on using technology and apps to solve the problems of these communities, but in households making less than $30,000 a year, only 79% report having a smartphone, and 57% report having broadband at home. Technology is helping, but it doesn’t yet offer solutions for these individuals, some of whom have the biggest health challenges in our country.
To learn more about how eFax® is leveraging AI to extract and transform unstructured data, visit efax.com.
