Forging a New Path for Pharma in Value-based Healthcare
Pharma’s role in healthcare is changing amid the rise in more-targeted treatments and a shift in emphasis to preventative medical interventions. Gérard Klop of Vintura…
Thought-Leadership
Hooked on Health: Driving Engagement in Health and Fitness Apps
Health and fitness apps have been gaining popularity for some years and the arrival of Covid-19 only accelerated this trend. While gym memberships became redundant,…
Trusts to HIMSS5 by December 2023: Will they make it this time?
Health and social care secretary Sajid Javid has announced a new target to complete the digitisation of the acute sector. The Highland Marketing advisory board…
Paperless Pharmacies can Deliver Life-saving Benefits to the Healthcare Sector
NHS hospital pharmacy services are constantly preparing medicines for treatments, such as IV transmitted antibiotics and chemotherapy. These drugs – often supplied in ready-to-administer (RtA),…
Digital Opinion Leaders (DOLs): Who are they and how can Pharma Engage Them?
With our growing dependence on social media over the past decade, Digital Opinion Leaders–or “DOLs” for short–are becoming an increasingly important stakeholder group for Pharma…
Five Steps to Creating Effective Data Governance in Healthcare
Data is changing healthcare. From improving patient outcomes to streamlining operations and inventory efficiency, data and analytics present a major opportunity to tackle modern challenges…
The Emotional Odyssey of a Rare Disease Diagnosis: Digging Deeper, To Do Better
Approximately 6% of the population is affected by a rare disease diagnosis, meaning that collectively it is not so rare at all. While the 7,000…
2021 was Significant in the Battle to Break Down Hearing Care Barriers
Thursday 3 March marked a year since the World Health Organization (WHO) released their world hearing report which labelled hearing health care as a public…
What to Look Out for when you Abolish the Silos
Separate data means separate objectives, taking the focus away from the patient. It is vital to consider the scale of the challenge before approaching it,…
What’s Next for Remote Healthcare?
Delays to NHS services, thanks to the COVID-19 pandemic, have led to record numbers of people now waiting for hospital treatment across the UK. Six…