The 5 W’s of Virtual Patient Engagement
Direct pharma-patient engagement used to be considered largely a “nice to have,” and was, at best, a rare occurrence at specific times during the pharmaceutical…
Opinion
Virtual Nurses are the New Key to Improved Patient Education, Experience, and Outcomes
How remote Virtual Nurses can improve patient satisfaction and reduce hospital readmissions. Patients frequently need help understanding health information to navigate care in our complex…
Digitising Hospitals to become Hubs of Innovation
As an industry that has historically been slow to innovate, the pandemic has dramatically accelerated technology adoption across the healthcare sector. IoT and wearables, AI…
Bridging the Gap between Procurement and Clinicians – The Importance of Clinical Procurement
In healthcare, every patient interaction involves the use of a product, piece of equipment or service that has been subject to a procurement exercise at…
What Should be Top of Mind for the New NHS CIO?
The NHS is looking for a new chief information officer (CIO), and the Highland Marketing advisory board has been considering what should be on his…
An Urgent Need for Digital Health
Ahead of this month’s Rewired 2023 event, Liz Ashall-Payne, CEO and co-founder of the Organisation for the Review of Care and Health Apps (ORCHA), explains…
Too Soon, Too Long: How the US Education System is Creating a Myopia-Ridden Generation
Myopia, more commonly known as near-sightedness, has been named a global epidemic by the American Academy of Optometry. Perhaps close reading and screen time got…
In 2023, can Public Health Really be Consumer Friendly?
I’m a grown man who’s afraid of needles. Yes, that’s an inconvenient fear in the time of vaccines and booster shots. This irrational dread plagued…
Practical Steps to Prepare for EU GMP Annex 1 Provisions
The updated EU GMP Annex 1 requirements, designed to protect and increase confidence in the sterility of medicinal products, are significant and wide-ranging, spanning the…
MedTech Trends for 2023
The COVID-19 healthcare crisis has been felt more acutely in healthcare than perhaps any other industry. The pressure to address the immediate threat to people’s…