Digital transformation has moved from industry buzzword to a healthcare necessity in just a few years. Healthcare organisation (HCO) plans to roll out electronic patient…
Cast your mind back to March 2020. The COVID-19 outbreak was in full swing, causing unprecedented interruptions to communities, patients, and clinicians alike. Throughout the…
Patient centricity and engagement demands that associated technology is developed in a way that research activities are aligned with the patient’s lifestyle. To do this…
The Department of Health and Social Care has just published a strategy for medical technology. The Highland Marketing advisory board asked what chief information officers…
The NHS spends almost as much on wound care every year (£5.3 billion) as on cancer treatment (£5.6 billion). However, poor patient adherence to current…
Most people would likely agree that the healthcare industry is in need of a good shakeup, particularly in the domains of disease screening and diagnostics….
When it comes to staff welfare and patient care, high-quality healthcare organisations should aim to maximise the things that go right and prevent, mitigate and…
UK healthtech has seen remarkable growth, in fact, the UK experienced the third highest global healthtech investment in 2021 at nearly $3.8 billion dollars, an…
In today’s evolving healthcare landscape, it’s crucial to ensure patients begin their healthcare journey smoothly. Patient onboarding is where it all starts, forming the basis…
Health technology trade association ABHI has announced that specialist marketing, PR and communications agency Highland Marketing has joined its membership. Highland Marketing has worked with…
