Clinical Research


The 5 W’s of Virtual Patient Engagement

Direct pharma-patient engagement used to be considered largely a “nice to have,” and was, at best, a rare occurrence at specific times during the pharmaceutical…





Tackling Fake News about Medical Research

In 1802, the English caricaturist James Gillray created a cartoon depicting people turning into cows after they received smallpox inoculations because the treatment included cowpox….